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History of music
Janeba, Jakub ; Čumlivski,, Jan (referee) ; Macháček, Mikuláš (advisor)
In the book History of Music, the reader learns about music through all epochs of humanity (from prehistory to the present) in a simple, comprehensive way. The book is illustrated to entertain both small and large readers who appreciate the quality of the workmanship. The text in the book is processed in structured info-blocks, profiles of musicians and short poems, serving as a mnemonic aid. As part of my bachelor's thesis, I deal with a graphic concept, illustration, the concept of publishing a book, the preparation of a sales e-shop.
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History of music
Janeba, Jakub ; Čumlivski,, Jan (referee) ; Macháček, Mikuláš (advisor)
In the book History of Music, the reader learns about music through all epochs of humanity (from prehistory to the present) in a simple, comprehensive way. The book is illustrated to entertain both small and large readers who appreciate the quality of the workmanship. The text in the book is processed in structured info-blocks, profiles of musicians and short poems, serving as a mnemonic aid. As part of my bachelor's thesis, I deal with a graphic concept, illustration, the concept of publishing a book, the preparation of a sales e-shop.
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Information needs of editors in publishing industry
Hajdová, Marie ; Papík, Richard (advisor) ; Stöcklová, Anna (referee)
This thesis is focused on the issues of information behaviour of editors from publishing with an emphasis on information needs and the sources of information. The first part deals with the position in the information publishing companies, the trend for electronic publishing and its influence on the book market. The following is an overview of selected terminological terms from publishers and their analysis. The next chapter is a summary of information behaviour theories, related concepts, models and current research in the Czech republic. The results of research that was realized for the purpose of the thesis between Czech editors are summarized and analyzed in the conclusion. Based on these results, proposals for the increasing of information literacy of editors are included in the thesis.
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Use of Marketing Mix in Book Publishing House
Pažúrová, Michaela ; Hanzlík, Jan (advisor) ; Zelený, Martin (referee)
The thesis focuses on the marketing of the medium-sized publishing house Kniha Zlin. The aim is to analyse communication mix, to assess these tools and to propose recommendations that would help to improve the communication with customers. In the first part the thesis focuses on the definition of the marketing concepts and marketing mix as well as it focuses on the specification of the Czech book market. The practical part is focused on publishing house Kniha Zlin and includes company descriptions and analysis of its communication tools, followed by the evaluation of the communication mix and its recommendations for streamlining.
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